The Golden State Warriors and Chase Center have selected Sheena Way to serve as vp content and programming at the San Francisco arena. Way will report directly to Chase Center General Manager Kim Stone.

Way served most recently as vp live entertainment for the Oilers Entertainment Group (OEG), owners of the NHL’s Edmonton Oilers, in Edmonton, Canada. There, Way oversaw scheduling for Rogers Place, the Downtown Community Arena, ICE District and all premium rental spaces. She also managed the grand opening of Rogers Place, was successful in booking a variety of musical, political and cultural events for the arena and was instrumental in bringing the first-ever Ultimate Fighting Championship event to Edmonton.

“Sheena brings a wide breadth of experience in the live events industry along with a deep relationship with influential agents, managers and promoters,” says Stone. “Having shown the ability to bring world-class tours to Edmonton and creatively program Rogers Place and ICE District, I am confident she will step right in and continue to make Chase Center and Thrive City a must-stop destination for artists and guests.”

Prior to Edmonton, Way served as director, live entertainment for Canucks Sports and entertainment, where she was responsible for all bookings at Rogers Arena, home to the NHL’s Vancouver Canucks. She’s also worked at Live Nation Entertainment, House of Blue Concerts and the Sam Feldman Agency.

“I’m thrilled to join this team of high performers at Chase Center and add to the already impressive list of top musical acts that have played the venue,” says Way. “Chase Center has given San Francisco a much-needed world-class venue and has become a must-play destination in the entertainment industry. I’m looking forward to building on the momentum and making this world class arena a premium international entertainment destination throughout the year.”